Stage design & art direction

Ihor Chupryna designs spaces where stories happen. Over a decade in live entertainment — esports arenas, national broadcasts, stadium tours, and virtual productions — he builds stages that read from the nosebleeds and hold up on a 4K camera cut.Every project starts the same way: a show, an audience, a feeling. The set is the instrument that makes the feeling land. He works with directors, producers, lighting and video teams end-to-end, from napkin sketch to opening night.

While studying Stage Directing at the Kyiv National University of Culture and Arts, Ihor began his career in television. His first major project was the internationally recognized format Star Factory, followed by So You Think You Can Dance? and Ukraine’s Got Talent. He created performances for the Ukrainian edition of The X Factor. As his experience grew, he became a Creative Producer at STB, one of Ukraine’s leading television networks, which for many years held the position of the country’s top-rated broadcaster. During this period, he produced stage performances and live show segments for the national selections and finals of the Eurovision Song Contest. It was at this stage of his career that directing became closely intertwined with his passion for scenography and stage design. Beginning in 2015, he actively developed his expertise in both disciplines, a combination that became the foundation for bringing many ambitious creative concepts and productions to life. His ability to approach design through the lens of a director has since become one of the defining elements of his work and a key factor in the success of his projects. Since 2023, Ihor has been working with WePlay Studios⁠ in Los Angeles, California, where he serves as a Stage Director and Stage Designer, developing live, virtual, and hybrid productions for global audiences.